Privacy Policy
DFit Central LLC, dba DexaFit Las Vegas
Last Modified: September 14, 2026
This Privacy Policy describes how DFit Central LLC, doing business as DexaFit Las Vegas ("DexaFit Las Vegas," "we," "us," or "our"), collects, uses, shares, and protects personal information when you visit dexafitlv.com (the "Site"), book or purchase our services, communicate with us, or visit our location at 6883 W. Charleston Blvd, Suite A, Las Vegas, NV 89117. It also contains the notices required by Nevada law, including NRS Chapter 603A and Nevada's Consumer Health Data Privacy Law (SB 370, NRS Chapter 603A as amended).
DexaFit Las Vegas is an independently owned and operated business that licenses the DexaFit® brand and software platform from DexaFit, Inc. and its affiliates ("DexaFit Corporate"). This Privacy Policy covers information handled by DexaFit Las Vegas. DexaFit Corporate's handling of information on its platform, mobile applications, and digital reports is governed by DexaFit Corporate's own Privacy Policy at dexafit.com/privacy.
This Privacy Policy is incorporated into our Terms & Conditions. By using the Site or our services, you agree to the practices described here.
1. Information We Collect
Information you provide. When you book, purchase, or receive services, or contact us, you may provide: your name, email address, mobile and phone number, mailing address, date of birth, sex, height, weight, and similar details needed to perform and interpret an assessment; appointment and pre-appointment checklist responses; information about medical conditions, pregnancy status, implants, medications, or other factors you disclose because they affect testing safety or accuracy; payment information (processed by our payment processor; we do not store your full card number); communications you send us; and any other information you choose to provide.
Assessment data. When you receive services, we generate and store the results of those services, including DXA body composition and bone density measurements and scan images, VO2 max and metabolic test data, resting metabolic rate data, 3D body scan measurements and images, and the reports derived from them.
Information collected automatically. When you use the Site, we and our service providers may collect your IP address, browser and device type, operating system, referring pages, pages viewed, time spent, and similar usage data through cookies, pixels, and analytics tools such as Google Analytics and social media pixels. You can control cookies through your browser settings; disabling them may affect Site functionality.
Information from third parties. We may receive information from our scheduling, payment, email, and texting service providers, from DexaFit Corporate's platform, and from partners who refer you to us (for example, a gym, coach, clinic, or employer program), limited to what is needed to schedule and deliver your services.
2. Consumer Health Data (Nevada SB 370 Notice)
Some of the information described above is "consumer health data" under Nevada law, meaning personal information that is linked or reasonably linkable to you and that identifies your past, present, or future health status. For us this includes your assessment data (body composition, bone density, VO2 max, RMR, 3D scan measurements and images), health-related information you disclose before testing, and biometric or measurement data derived from it.
Categories collected: body composition, bone density, and metabolic measurements and images; height, weight, sex, and date of birth; self-reported conditions, pregnancy status, implants, and medications relevant to testing; and appointment records tied to those services.
Purposes: to perform the services you request; to generate, store, and deliver your results and reports; to track your progress across visits; to confirm testing eligibility and safety; to support quality assurance and staff training; to communicate with you about your services; and, in de-identified or aggregated form, for research and statistical purposes.
Sources: you, the testing equipment and its software, and the DexaFit Corporate platform that processes your results.
Sharing: we share consumer health data with DexaFit Corporate to process and present your results; with the manufacturers and service providers of our testing equipment and software as needed to operate and support that equipment; with our scheduling, cloud storage, and communications providers as needed to deliver services; with any person you direct us to share it with (for example, your physician, coach, or trainer); and as required by law. We do not sell consumer health data. We will not share consumer health data with a third party for that third party's own marketing without your separate written authorization.
Your rights: you may (a) confirm whether we are collecting, sharing, or selling your consumer health data and access it; (b) obtain a list of the third parties with whom we have shared it; (c) withdraw consent to our collection and sharing of it; and (d) request that we delete it. To exercise these rights, email info@dexafitlv.com with the subject line "Consumer Health Data Request" or call 702-833-0430. We will verify your identity before acting and will respond within 45 days, which we may extend once by 45 days where reasonably necessary. If we deny your request, you may appeal by replying to our response; we will respond to your appeal within 45 days. If your appeal is denied, you may contact the Nevada Attorney General.
Withdrawing consent or deleting your assessment data means we can no longer store your results, compare future tests to prior ones, or deliver reports to you.
3. How We Use Personal Information
We use personal information to schedule, perform, and deliver services; to create and provide your results and reports; to process payments and enforce our cancellation and no-show policies; to send appointment confirmations, reminders, and follow-ups; to respond to your requests; to send marketing communications where you have consented (see Section 5); to operate, secure, and improve the Site and our services; to comply with law and protect our rights; and, in de-identified or aggregated form, for research, statistics, and business analysis.
4. How We Share Personal Information
We share personal information with the following categories of recipients, only as needed for the purposes above:
DexaFit Corporate, which operates the software platform that processes assessment data and generates reports, and which may also send you communications about your DexaFit account and results under its own privacy policy.
Service providers that act on our behalf, including our online scheduling provider, payment processor (Square), email marketing provider (Brevo), text messaging provider, cloud storage and IT providers, website hosting and analytics providers, and equipment manufacturers and their software support vendors. These providers are permitted to use your information only to provide services to us.
Referral and program partners, when you are referred to us through a gym, coach, clinic, employer, or similar program and you have authorized us to share your results with that partner.
Legal and safety recipients, when required by law, subpoena, or court order, or when we believe disclosure is necessary to protect the rights, property, or safety of DexaFit Las Vegas, our clients, or others.
Business transfers, in connection with a merger, acquisition, financing, or sale of all or part of our business, subject to this Privacy Policy.
We do not sell personal information, and we do not share mobile phone numbers or text-messaging opt-in information with third parties or affiliates for their own marketing.
5. Marketing Communications; Text Messages
With your consent, we and DexaFit Corporate may send you marketing emails and text messages about promotions, events, referral programs, and new services. Marketing consent is not a condition of purchase. You may unsubscribe from marketing emails using the link in any email, and you may stop marketing text messages at any time by replying STOP to any message. Reply HELP for help. Message frequency varies and standard message and data rates may apply. After opting out you may still receive transactional messages related to your appointments and purchases. Full text messaging terms are in Section 16 of our Terms & Conditions.
6. Cookies and Analytics; Do Not Track
The Site uses cookies and similar technologies for functionality, analytics, and advertising measurement. Third-party analytics and advertising providers may collect information about your use of the Site over time and across other sites. The Site does not currently respond to browser "Do Not Track" signals. You may limit interest-based advertising through your browser and device settings and through industry opt-out tools such as those offered by the Digital Advertising Alliance.
7. Nevada NRS 603A Notice
Nevada law allows Nevada consumers to direct a website operator not to sell certain covered information. We do not sell covered information as defined in NRS 603A. If you would like to submit a request under NRS 603A anyway, or to confirm our practices, email info@dexafitlv.com with the subject line "Nevada Privacy Request." We will respond within 60 days, which we may extend once by 30 days where reasonably necessary.
8. Data Retention
We retain personal information and assessment data for as long as you remain a client and as needed to provide services, compare results across visits, comply with legal, tax, and regulatory obligations, resolve disputes, and enforce our agreements. Radiation safety and equipment records are retained as required by Nevada law. You may request deletion under Section 2 at any time; where law requires us to keep certain records, we will retain only what is required and restrict its use.
9. Security
We use administrative, technical, and physical safeguards designed to protect personal information, including access controls, encryption in transit, and the security practices of our service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your information has been compromised, contact us at info@dexafitlv.com. We will provide breach notifications as required by NRS 603A.
10. Children
Our services are available only to individuals 18 and older, and the Site is not directed to children under 13. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.
11. Your Choices and Access
You may review and update your contact and account information by contacting us. You may opt out of marketing as described in Section 5, exercise consumer health data rights as described in Section 2, and control cookies as described in Section 6. You may also request a copy of your assessment results at any time.
12. Research and De-Identified Data
With your consent in our Terms & Conditions, we may use de-identified or aggregated data derived from your assessments for research, statistical, and product-development purposes, and may review your records to assess eligibility for approved studies and contact you about them. De-identified data cannot reasonably be linked back to you, and we will not attempt to re-identify it. We will not share identifiable records with a third party for research without your separate written authorization.
13. Third-Party Sites
The Site links to third-party sites, including dexafit.com and social media platforms. We are not responsible for their privacy practices. Review their policies before providing information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last Modified" date at the top reflects the most recent version. Material changes will be posted on the Site and, where required, communicated to you directly or presented for renewed consent.
15. Contact Us
DFit Central LLC, dba DexaFit Las Vegas
6883 W. Charleston Blvd, Suite A
Las Vegas, NV 89117
702-833-0430